![]() But she didn't let the learning curve didn't deter her. McCormick set out to formulate a sustainable toothpaste with "clean" ingredients, despite having no formal chemistry training. ![]() Here are some of the money-saving hacks McCormick used to turn her savings into a fully fledged, successful business: Take advantage of free online learning opportunities Even without Cuban's investment, though, business has been booming and McCormick attributes much of Bite's success to keeping costs low.Īnyone can " start a business with an iPhone and some money in their bank, like a few hundred dollars," McCormick says. McCormick and her co-founder and boyfriend Asher Hunt ended up turning down Cuban's offer of $325,000 for 15% of their company, because they were only willing to give up 7% of their equity. She even landed an investment offer from Mark Cuban on ABC's "Shark Tank" last March. Within a few years, McCormick has turned that $6,000 into a multimillion-dollar business. "It was like any of the money I would've used for something fun was now being funneled into my business." "I didn't have much money," McCormick says. In 2016, she spent $6,000 of her own savings to start Bite, a vegan, zero-waste toothpaste tablet company. More from Grow: 3 rules for choosing long-term investments when markets are up How to 'grow your wealth with every paycheck': Money expert Don't make this mistake with your emergency savings account, says wealth manager So she decided to formulate an alternative. Robert may also bid since Lindsay has a direct to consumer, online business, which he likes."Every year, more than 50 Empire State Buildings worth of toothpaste tubes end up in landfills or oceans," McCormick says. Lori does well with consumer goods, so she could bid. I’m not sure what Katrina Lake will do, but it seems the guest Sharks are actively bidding this season, so I wouldn’t be surprised if she threw her hat in the ring. Wonderful will likely trot out a royalty offer if he chooses to bid. I don’t think Mark will bid since he has a conflict of interest with NOHBO, a consumer goods delivery mechanism he invested in in season 7. Lindsay has a good story and if she has the numbers to back it up, she should field an offer or two. Still, great change has to start small and I commend both her motivation for making the product and her business acumen for making it work. While Lindsay’s efforts are admirable, it needs to be done on a large scale to make a real difference. It’s my hope major consumer goods manufacturers start packaging like this. I have a prescription toothpaste I use for periodontal issues which I’ll need to keep using, but I can try Bite too. ![]() The less single use plastic we put into the waste stream, the better. We try to be as eco-friendly as we can in our home and Bite fits the bill. My Take on Bite Toothpaste BitsĮveryone brushes their teeth (I hope), so this is a universal product. She likely wants a Shark to help take things to the next level. Lindsay has no debt and she completely bootstrapped the entire business. You can find all Bite products on Amazon and the company website. The bits come in three flavors: fresh mint, fresh mint with activated charcoal and the all-new Berry Twist (for kids). The toothbrushes are $12 or $4 per month on a subscription basis. If you order a one month supply of Bite on the subscription model, it costs $7.50 per month. Everything Bite sells is made in the USA. Now, in addition to the toothpaste, she sells compostable bamboo tooth brushes too. Luckily, she found a manufacturer in LA that could accommodate her. She simply couldn’t keep up with production and had to find a suitable facility to manufacture her product. She’d press the toothpaste bits, place them into recyclable glass bottles, label them and ship them off.Ī funny thing happened in those early days: a video of her product went viral and she was inundated with orders. In the early days of the business, which she officially started in 2018, all her production was done in her apartment. She pressed the concoction into little “toothpaste bits” which she’d eventually sell as Bite. Report this adLindsay experimented and came up with a formula utilizing sodium bicarbonate, activated charcoal and other 100% natural ingredients. So she set out to find an eco-friendly, all natural solution to the problem. They’re plastic and not recyclable, plus most toothpastes contain some harsh chemicals. The thing that bothered her the most was toothpaste tubes. Lindsay is an environmentally conscious person who hated seeing the waste in her world travels as a TV producer. Lindsay McCormick first started making Bite Toothpaste Bits in her apartment for her own personal use.
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